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Week 7

During that week me and Rania launched the sticker campaign we were working on. I created the cover images for the campaign (“How does the sound of …. look?”).

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I also created an example for our followers to make it clearer for them what do we want from them.

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During that week I redesigned the sticker design based on the feedback I got from my classmates. I changed the color of the hands from blue to black and white. This made the design more fitting to our style and more appealing to our audience.

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I also created a poster design, in order to promote our installation and our sponsors, and a business card design to give away during the presentation days.

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                                         FRONT                                                                                           BACK

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One of my learning goals is to learn to approach sponsors and pitch ideas. Therefore, I went together with Marieke to pitch our idea to the Booster festival organizers. It was a very interesting and inspiring experience. During that conversation we got positive feedback for our installation and design. Furthermore, we pushed a change in Artez organization as we asked for an XML file. They were planning to create one, but it wasn’t done yet. We were informed that our request for an XML file is going to help them start the process of creating one because now there is an actual need for it.

Regarding the installation itself, I experimented with creating the logo with glue and helped with building.

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This was the week that I mainly focused on creating content and promotional materials for the campaign.

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