In the forth week I continued working on the branding by creating a mood board. I wanted to capture the mood we would like our installation to be associated with and get one step further to achieving consistent branding. 

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Once I created the mood board, I started working on finding the color palette for our brand as well as the font and elements needed to connect the whole design.

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After the color research, I decided on using yellow, blue and black. The combination between these colors capture the urban/skate vibe I am striving for and also connect to the sounds - cold and warm sounds. I continued working on the branding by finding out what typeface we should use. 

What I decided on was an artsy font that captures the attention and more clean and simple font for the sub title and the body . 

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So in the end this was the brand book I came up for our installation. 

The feedback I got from the teachers was that the design is not well conveyed and vague. Their advice was to try and translate what I had in mind better, so that other team members can understand and follow  the design instructions better.

In the end of the week I started working on new brand book, that would translate the design in a better way.