In the beginning of the fifth week I got the finished brand book. In order to get to that point I went through hard process of thinking how to translate what I had in mind so that is understandable for everyone. What I did was create a new mood board that is more clear and consistent. After that I created a document where I explain the logo. I decorated that document with patterns that fit the logo. In this way I could more clearly and in the context of the logo present what my idea for the bran design is. It happened pretty naturally and everything fit together. The colors were reduced to black and yellow, the patterns I created with the same brush I used for the logo and the font became more clean and bold to fit the vibe. after that I also created mock ups of how the logo would look like on various objects and locations. The last step was to create a guideline for the photographs we would use. 

I am extremely satisfied with the result and the feedback from the teachers was positive.

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