During week three, I started working on the brand identity of our installation. I started with designing our logo and choosing colors for our brand.

The process of creating the logo was interesting and required a lot of visual research and inspiration. My goal for it was to capture the skate/urban vibe and in the same time represent what our installation does - visualizes sound. It was a struggle to find a way of combining these two, quite different things. In order to achieve that I did a lot of sketches and experimented with a Photoshop brush.

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In the end I came up with a design that captures the urban vibe, the sound and movement all at once. The final design was chosen by a consensus among our team and everyone was happy with it.

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Later that week I created the first poster with our logo in order to make sure I am on right track.

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